| Mytton, Graham | Update 2019 |
| Spouse: | Janet |
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July 5th, 2019
Graham is
still doing some work in the field of audience, market and opinion research. But
he is gradually reducing the quantity. In the
last three years he has trained media owners (print, radio, TV and online) in
East Africa in how to research their audiences. This involved not only working
with the trainees at two seminars in Nairobi, but also interactive training by
email and through web-based training pages. He has also been advising the Dutch
media support NGO, Free Press Unlimited, in their research activities and
plans in Syria and Sudan. And he has (with fellow GEAR-Plusser Peter
Menneer) ) assisted the Voice of the
Listener and Viewer (a pressure group for public service broadcasting in
Britain) in a couple of surveys of
members’ opinions. He
recently joined the editorial board of the International Journal of Market
Research https://www.mrs.org.uk/resources/ijmr His
first achievement at his first editorial board meeting was to get agreement for
a special edition, probably January 2021, to be entirely devoted to something
he is very passionate about – the use of market and opinion research to guide,
and inform and improve the performance of development projects in health,
education, better governance, agriculture, business and more in poorer
countries. In 2016
he, together with Peter Diem (another GEAR Plusser) and a Dutch media research
specialist Piet Hein Van Dam, produced a third and much improved and updated
version of his 1999 book When not doing
audience research or teaching it he is researching the history of audience
research at the BBC World Service with the aim of writing a book about it,
trying to complete his stamp collection of Africa and the Middle East, trying
to keep up with 4 grandchildren, trying not to annoy Janet too much and getting
his very untidy office, study and attics (we have two of them) sorted, clean
and tidy. Well reasonably so. Fans of
Peanuts by Schulz may (or may not because he far too rarely appeared in the
strip) remember a character called Pig Pen.
Pig Pen
would walk into a room and then leave. He would do nothing. But the room, which
before was clean, tidy, ordered, welcoming, neat, would become, as if by magic, a complete
mess, tip, chaos, flies, dirt, everything on the floor or in the wrong place. I
am Pig Pen. And I can do nothing about it. He is my doppelgänger and hero! |
December 7th, 2007:
Thanks Peter. I
will therefore update the entry. It should now read asfollows:
Graham is still very actively involved in audience, market and opinion
research. He works from home, doing consultancies, running
research projects and audience and market research training courses in
many parts of the world.
Present and recent projects and activities include the following:
Providing audience and market research advice and analysis for VT
Communications, a major international broadcasting and communications
delivery company
Member of the Board of Directors of Intermedia, the non-profit research
agency that has the audience research contract for all US government
funded international broadcasting.
Setting up, designing and supervising the first ever national media use
survey in East Timor for the national broadcaster, RTTL, and the Swiss
media development agency, Fondation Hirondelle.
Doing the same for Fondation Hirondelle and the UN sponsored radio
station, Miraya FM, in South Sudan, this being the first ever media use
survey in that region.
Teaching audience and market research methods to university students in
the Divine Word University in Madang, Papua New Guinea.
Working on a BBC World Service history project with colleagues and
scholars at the Open University.
Supervising PhD student at the Oxford Centre for Mission Studies.
Assisting with the production of a media facts book for the
Commonwealth Broadcasting Association.
Marketing and market research for a project in Nigeria promoting better
local government, using radio and other communications media.
Research, both qualitative and quantitative for the Gates Foundation
and the Centre for Innovation Against Malaria in the Gambia. This has
involved the first ever national media use survey as well as extensive
qualitative research into media use and attitudes towards malaria and
its prevention.
Graham has produced a revised edition of the
BBC World Service/UNICEF/UNESCO Handbook on Radio and TV Audience
Research.
This has recently also been published in French, Slovak and some other
languages.
The English and French versions are available by post and prices are as
follows:
English edition,
including postage and packing in Europe 30 Euros or equivalent
French edition, including postage and packing in Europe 40 Euros or
equivalent
That is all I think! It is good to hear from you! Many thanks for this
interesting grey beards project!
By the way, I was guest of TNS Slovakia this year when a Slovak edition
of my book was published. It was translated by Ivan Králik who was
previously in charge of audience research at the state/public radio in
Bratislava. It was very good to meet Darina Kyselova again.
With Greetings from Janet and me
Graham