Mytton, Graham Update 2019

Spouse:  Janet

Graham in Bratislava Jan. 2007

July 5th, 2019

Graham is still doing some work in the field of audience, market and opinion research. But he is gradually reducing the quantity.

In the last three years he has trained media owners (print, radio, TV and online) in East Africa in how to research their audiences. This involved not only working with the trainees at two seminars in Nairobi, but also interactive training by email and through web-based training pages. He has also been advising the Dutch media support NGO, Free Press Unlimited, in their research activities and plans  in Syria and Sudan.  And he has (with fellow GEAR-Plusser Peter Menneer) )  assisted the Voice of the Listener and Viewer (a pressure group for public service broadcasting in Britain)  in a couple of surveys of members’ opinions.

He recently joined the editorial board of the International Journal of Market Research His first achievement at his first editorial board meeting was to get agreement for a special edition, probably January 2021, to be entirely devoted to something he is very passionate about – the use of market and opinion research to guide, and inform and improve the performance of development projects in health, education, better governance, agriculture, business and more in poorer countries. 

In 2016 he, together with Peter Diem (another GEAR Plusser) and a Dutch media research specialist Piet Hein Van Dam, produced a third and much improved and updated version of his 1999 book
BBC World Service/UNICEF/UNESCO Handbook on Radio and TV Audience Research.   It is now renamed also Media Audience Research: A Guide for Professionals.

When not doing audience research or teaching it he is researching the history of audience research at the BBC World Service with the aim of writing a book about it, trying to complete his stamp collection of Africa and the Middle East, trying to keep up with 4 grandchildren, trying not to annoy Janet too much and getting his very untidy office, study and attics (we have two of them) sorted, clean and tidy. Well reasonably so.


Fans of Peanuts by Schulz may (or may not because he far too rarely appeared in the strip) remember a character called Pig Pen.


Pig Pen would walk into a room and then leave. He would do nothing. But the room, which before was clean, tidy, ordered, welcoming, neat,  would become, as if by magic, a complete mess, tip, chaos, flies, dirt, everything on the floor or in the wrong place. I am Pig Pen. And I can do nothing about it. He is my doppelgänger and hero!


December 7th, 2007:

Thanks Peter. I will therefore update the entry. It should now read asfollows:

Graham is still very actively involved in audience, market and opinion research. He works from home, doing consultancies, running
research projects and audience and market research training courses in many parts of the world. 

Present and recent projects and activities include the following: 

Providing audience and market research advice and analysis for VT Communications, a major international broadcasting and communications delivery company

Member of the Board of Directors of Intermedia, the non-profit research agency that has the audience research contract for all US government funded international broadcasting.

Setting up, designing and supervising the first ever national media use survey in East Timor for the national broadcaster, RTTL, and the Swiss media development agency, Fondation Hirondelle.

Doing the same for Fondation Hirondelle and the UN sponsored radio station, Miraya FM, in South Sudan, this being the first ever media use survey in that region.

Teaching audience and market research methods to university students in the Divine Word University in Madang, Papua New Guinea. 

Working on a BBC World Service history project with colleagues and scholars at the Open University.

Supervising PhD student at the Oxford Centre for Mission Studies.

Assisting with the production of a media facts book for the Commonwealth Broadcasting Association.

Marketing and market research for a project in Nigeria promoting better local government, using radio and other communications media.

Research, both qualitative and quantitative for the Gates Foundation and the Centre for Innovation Against Malaria in the Gambia. This has involved the first ever national media use survey as well as extensive qualitative research into media use and attitudes towards malaria and its prevention.

Graham has produced a revised edition of the

BBC World Service/UNICEF/UNESCO Handbook on Radio and TV Audience Research. 

This has recently also been published in French, Slovak and some other languages. 
The English and French versions are available by post and prices are as follows: 

English edition, including postage and packing in Europe 30 Euros or equivalent 
French edition, including postage and packing in Europe 40 Euros or equivalent

That is all I think! It is good to hear from you! Many thanks for this interesting grey beards project!

By the way, I was guest of TNS Slovakia this year when a Slovak edition of my book was published. It was translated by Ivan Králik who was previously in charge of audience research at the state/public radio in Bratislava. It was very good to meet Darina Kyselova again. 

With Greetings from Janet and me