JUDr. Jaroslav Košťál,
CSc., who was for
several years head of audience research at Czech Radio,
joined GEAR in 1987 when the meeting was in
Budapest. He remained in GEAR until he left Czech Radio in the
early 1990s to set up his own research company which was
then later taken over by one of the big companies, probably
TNS. He
retired from research in the early 2000s and kept in touch. He
visited the Myttons several times, and Janet and Graham
enjoyed his hospitality also often Prague, especially
going to Prague’s several opera performances. Jaroslav stayed
with Graham last in 2016 and of course he came to GEAR
Plus in Prague in 2017.
Jaroslav
and Graham had met at the 1984 IAMCR conference in Prague.
Graham was invited by Jaroslav to go and see his department at
Czech Radio. Being in a tightly controlled and intrusive
communist regime and with a communist apparatchik in the
office with him there was a limit to what he was able or free
to say. After an hour or so Graham got up to leave and
Jaroslav accompanied him out of the building on his way to the
Metro. As soon they were
in the street, Jaroslav said “Now we can talk.” Both were good
friends for the next 34 years.
Between
1984 and 1989 Jaroslav rarely felt able to contact Graham,
except when he went on holiday somewhere else in another
Warsaw Pact country. Then he would send a postcard. Then in
1989 he telephoned to say with some understandable enthusiasm
that “It is all over!”
We
all will miss him. Jaroslv died at 75. He had
three children, two grandchildren and two great
grandchildren.
by
Graham Mytton